Getting started with Researcher

Choose the right Researcher workflow, evaluate keyword evidence, and save useful opportunities for content creation or tracking.

Choose the right Researcher workflow, evaluate keyword evidence, and save useful opportunities for content creation or tracking.

Researcher helps you discover, measure, compare, and organize keyword opportunities for the selected client.

Before you start

Select the correct client and define the market you are researching. Depending on the workflow, prepare a seed topic, keyword list, client domain or URL, and competitor domains. Confirm the location and language before running research because they can change the returned data.

Choose the right workflow

• Discover — Expand a seed topic into related keyword ideas.

• Analyze — Retrieve metrics for a keyword list you already have.

• Explore — Review keywords associated with a domain or URL.

• Find gaps — Compare the client’s keyword coverage with competitors.

• Manage lists — Organize and revisit saved keywords.

Turn results into a decision

1. Check that the returned keywords match the client, audience, location, and intended search problem.

2. Compare volume, difficulty, cost-per-click, intent, and the score displayed in the current view.

3. Inspect the actual search landscape before treating a metric as proof that a keyword is a good fit.

4. Save useful keywords to a list, then use them in a content or tracking workflow.

Understand costs

Research actions show a credit estimate before they start. Cached results can be free, while deep modes, batch analysis, domain exploration, and gap analysis use the rates displayed in the product. Review the scope before confirming a large run.

Understand the scores

The main Researcher tables use Opportunity score to help prioritize keywords. KO Score appears in Keyword Overview and is a separate score. Do not transfer a threshold from one score to the other. Keyword metrics are estimates and can be missing or delayed; a blank value does not automatically mean zero.

If the results are not useful

• Make the seed topic more specific or correct the location and language.

• Remove irrelevant domains or keywords and rerun a narrower comparison.

• Check whether the operation failed or whether only a source metric is unavailable.

• Contact support with the client, workflow, input, time, and visible error if a run repeatedly fails.

Next steps

• Keyword opportunities and scoring

• Create content from a target keyword

• Set up keyword tracking

• Credit costs reference