Explore domain keywords

Find the organic keywords a domain, subdomain, subfolder, or exact URL ranks for and turn the useful results into Rankability work.

Use Explore domain to find the organic keywords associated with a competitor, your own site, a subdomain, a subfolder, or one exact URL. The result is a filterable keyword table that you can save, export, open in Keyword Overview, turn into content, or add to Track.

Before you start

Choose the country whose search market you want to analyze. Country changes the underlying keyword and ranking context, so compare domains only when they use the same country.

Decide how narrowly to scope the lookup:

Root domain analyzes the whole site.
Subdomain limits the lookup to a subdomain such as support.example.com.
Subfolder limits it to a path such as example.com/blog.
Exact URL analyzes one page and does not include historical domain trends.

The Analyze button displays usage impact before a lookup. Explore Domain is included in full-platform pooled usage. Failed or empty analyses do not record completed activity.

A domain’s historical organic overview is a separate request. Cached history loads automatically. When fresh history is required, the result view asks you to confirm Load history before Rankability requests it.

Run a domain exploration

Select a client and open Research.
Choose Explore domain.
Enter the domain or URL without adding search operators or unrelated text.
Select Root domain, Exact URL, Subdomain, or Subfolder.
Select the country.
Review the amount on Analyze, then start the analysis.

Analysis commonly takes 30–60 seconds. Keep the page open while it runs. You can cancel the request, and Rankability warns you if you try to switch research modes during an active analysis.

Previous lookups appear under Recent explorations. Opening one restores its saved result when available instead of requiring you to rebuild the query. A lookup is listed only when its result was stored, so an analysis that finished partially or ran out of time may not appear there; run it again when you need it kept.

Read the results

The results table includes:

Keyword — the query associated with the analyzed target.
URL — the page ranking for that keyword.
Pos — the estimated organic position.
Trend — available search-volume history for that keyword.
Volume, KD, and CPC — estimated demand, difficulty, and paid-search value for the selected country.
Intent — informational, commercial, transactional, or navigational intent.
Perf. — a 0–100 score combining the target’s position, search volume, and keyword difficulty. Use it to identify keywords already contributing to this domain’s organic footprint.
Opp. — Rankability’s Researcher Opportunity score. Use it to compare potential targets, not to measure how well the analyzed domain currently performs.

For a root domain, subdomain, or subfolder, Organic keyword overview can show total ranking keywords, estimated traffic, estimated traffic value, position distribution, and historical movement. If the selected client has matching Search Console data, you can enable its overlay. Exact URL mode instead summarizes that page’s current keyword set because domain-level history does not apply to a single page.

A large domain can rank for more keywords than one request returns. The results say how many keywords are loaded and how many rankings are available in total, and Load more brings in the next set. Filters, sorting, and exports apply to the keywords loaded so far, so load the rest before exporting when you need the full picture; if the exploration cannot continue from where it stopped, run it again to load the remaining rankings.

All third-party volume, traffic, cost, difficulty, and position values are estimates. They are not a replacement for the client’s own Search Console data.

Read the prospect snapshot

Prospect snapshot summarizes the domain’s organic footprint and link authority alongside the keyword results: Domain Score, referring domains, backlinks, and the number of keywords analyzed, plus the top pages in those results ranked by how many keywords each one holds.

Domain Score is a backlink-based authority estimate on a 0–100 scale, converted from the provider’s own rank. It is not a Google score, a traffic estimate, or a guarantee of rankings, and scores from different providers are not interchangeable. Judge a prospect using the actual referring sites and keyword results alongside it. The snapshot can use cached data rather than a live crawl, and the backlink figures are global — they are not filtered to the country you selected for the keyword results.

Choose View linking sites or View individual links to open the link details. Rankability checks the cost first and shows it before anything loads, so opening the panel does not spend anything on its own. The referring-domains view shows one representative backlink per site rather than every link from it. If the cost changes while the panel is open, or the check itself fails, Rankability asks you to close and reopen the panel rather than retrying silently.

Each page of link details loads up to 50 results at the cost shown. A page you already loaded stays available at no further cost for a few minutes, including when you switch between the two views or close and reopen the panel; its button reads Cached. Refreshing the browser clears them, so the next page load is charged again.

When backlink data is temporarily unavailable, the snapshot says so and your keyword results remain available. Read that as missing provider data, not as a domain with no links.

Narrow the list

Use the include and exclude boxes to focus on or remove words and phrases. Additional filters cover position, volume, difficulty, and intent. Sort a column to surface strong existing performers or possible new targets.

A useful competitor workflow is to filter for positions 11–50, remove irrelevant brand terms, and then compare relevance, intent, difficulty, and Opportunity score. Do not select a keyword only because it has the largest volume or highest score.

Save or continue the work

Select one or more rows and choose Save to list to create a keyword list or add to an existing one. Saved keywords can be hidden from the table so the remaining opportunities are easier to review.

Each row also lets you:

open Keyword Overview for a deeper SERP and KO Score analysis;
create a Copywriter project;
add the keyword to Track;
add it to a new or existing keyword list.

Use Export to copy the current results, download CSV, or continue through Google Sheets. Exported estimates retain the country and lookup context of the analysis; they do not become live data after export.

Troubleshooting

No keyword data returned — Check the target type. A page entered as a root domain, or a root domain entered as an exact URL, can produce the wrong scope. Very new, small, blocked, or low-visibility targets may have no available third-party data.
The analysis fails — Retry once after confirming the domain and country. If it fails again, send support the target, target type, country, approximate time, and visible error.
The historical overview is missing — It is unavailable for Exact URL mode. For other scopes, use Load history if the card is waiting for confirmation, or check its error or usage-limit state.
Search Console is not available — The overlay appears only when the selected client has a matching, usable GSC connection.
A number differs from GSC — Treat the exploration value as a market estimate and GSC as the client’s first-party performance record.