Running benchmark reports
Benchmark reports let you run a one-time visibility scan across search engines and AI platforms without setting up recurring tracking.
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Benchmark reports let you run a one-time visibility scan across search engines and AI platforms without setting up recurring tracking.
Benchmark reports let you run a one-time visibility scan across search engines and AI platforms without setting up recurring tracking.
A benchmark report is a one-time visibility snapshot for a keyword. It scans every search engine and AI platform you select and delivers an SPI score, traditional rankings, AI mentions, and AI citations — the same data as an ongoing tracking project, just without recurring scans.
Benchmarks are ideal for sales calls, prospect audits, competitive checks, and client onboarding. Run one before a pitch to show a potential client exactly where they stand.
Open Track for any client.
Click New project.
Select Benchmark report from the project type options.
Enter a keyword, target domain, and optionally a brand name and aliases.
Select the platforms you want to include. Platforms are displayed in a grid — click any tile to add it.
Click Run benchmark.
The credit cost for the scan is shown inline next to the button before you click.
After clicking Run benchmark, you’re taken to the same project dashboard used for standard tracking. You’ll see:
Scanning timeline — Live progress showing each platform being scanned in real time.
Overview tab — SPI score ring with a breakdown by category (traditional ranking, AI mentions, AI citations).
Traditional search tab — Your position on each search engine with competitor comparison.
AI answers tab — Whether your brand is mentioned in each AI platform’s response.
AI citations tab — Whether AI platforms cite your website as a source.
Every benchmark report includes an Auto-tracking toggle in the project dashboard. Flip it on and the project starts scanning on a recurring schedule — no need to re-enter any details. The keyword, domain, platforms, and brand settings are all preserved.
This makes benchmarks a natural sales funnel: show a prospect their current visibility, then convert the report to tracked monitoring once they sign on.
Scan frequency
One-time
Daily, weekly, or monthly
Dashboard
Same
Same
SPI score
Yes
Yes, with trend history
Convertible
Yes, toggle auto-tracking on
N/A
Credits
One-time cost
Recurring cost per scan
Select all AI platforms for the most complete picture of AI visibility.
Use benchmarks during prospect meetings to demonstrate your value before the client commits.
Run benchmarks for competitor keywords to identify gaps in their strategy.
Setting up keyword tracking — Create standard tracking projects with recurring scans.
Understanding SPI — How the Search Performance Index score is calculated.
Supported tracking platforms — Full list of trackable search engines and AI platforms.
Billing and credits — How credits are consumed by scans.
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