Using the Google Business Profile Auditor

Run connected or public Google Business Profile audits, compare locations, verify checkpoints, use supported AI fixes, and share or export the report.

Use the Google Business Profile Auditor to evaluate a local listing, compare locations, review competitor evidence, and turn profile, review, media, category, and trust findings into verified work.

Choose Full Audit or Public Audit

Open the client and choose Audit → Google Business Profile Auditor.

Full Audit uses the client’s connected Google Business Profile. Choose it when you manage the listing and need the most complete available profile, review, media, and performance evidence.
Public Audit looks up any business using publicly available data. It does not require a GBP connection and is useful for prospects or competitors.

Public audits cannot access every managed-profile field. Google Posts, Q&A, detailed media, review-response metrics, and other private account evidence may be unavailable and are excluded where appropriate. A public audit is therefore not directly equivalent to a Full Audit.

For a Full Audit, connect the client’s Google Business Profile first. See Connecting client Google services.

Set up the audit

For a connected audit, enter the primary keyword used for local competitor benchmarking and confirm the location.

When the client has more than one connected profile, choose the one to audit under Connected location. Locations are identified by address, service area, or store code, so two profiles with the same public name can be told apart, and the list shows whether a location already has an audit. The audit stays linked to the location you chose even if the client’s primary profile changes later.

For a public audit:

Enter the business name.
Add the primary keyword and location for better matching and competitor context.
If the business has similar or multiple listings, add the optional website URL or address hint.
Confirm the correct listing if Rankability presents multiple candidates.

The audit can be pending, running, completed, or in error. If a connected profile has a permission problem, Rankability may fall back to public data and identify that limitation in the completed report. Reconnect the profile before relying on fields that require managed access.

Read the audit summary

The report shows an overall GBP Health score and scores for the categories supported by that run. Categories can include:

Profile;
Reviews;
Media;
Posts;
Q&A;
Categories; and
Trust & Consistency.

Each checkpoint is marked Pass, Warning, or Fail and can show the current value, recommended value, supporting evidence, recommendation, and competitor benchmark. Open the relevant Google link when offered and verify the live profile before making a change.

Google Posts and Q&A data can be temporarily unavailable because of Google API changes. The connected report identifies this and excludes unavailable checkpoints from scoring rather than treating them as failures.

Compare competitors and locations

The Competitors tab shows businesses returned for the audit’s primary keyword in the local map results, with available category, rating, review, and related evidence. It is a search snapshot, not a permanent market definition; results can vary by keyword, location, and time.

When the client has at least two audits, use Compare locations to review overall and category scores side by side. Keep the keyword and audit mode consistent when you want a fair comparison.

Handle reviews and supported fixes

For a flagged-review checkpoint, you can hide a reviewed item and restore it later from the ignored list. Ignoring a review only changes the Rankability audit view. It does not remove or flag the review on Google.

Some connected-audit checkpoints offer an AI-assisted action, such as drafting a description or review reply. Review and edit every suggestion before applying it. When you choose Apply on a supported action, Rankability can write the selected change to the connected Google Business Profile; this is different from merely hiding an audit item.

AI output is a draft, not proof that the wording is accurate, compliant, or appropriate. Confirm names, offers, claims, hours, contact details, review context, and Google policy before applying it.

Use Re-run Audit after changing the listing or when source data was incomplete. Because public results and Google-managed data change, record the audit date when comparing reports.

On a completed audit you can:

use Share to create a public, read-only report link;
export checkpoint data as CSV; or
export the structured result as JSON.

A completed audit is not shared until you choose to share it. In Share audit report, pick the audit snapshot if there is more than one, then choose Create share link and Copy link. New links expire after 30 days. An older link may have no expiry; the dialog tells you when that is the case. Choose Turn off sharing to stop the link working immediately. The report stays available in your workspace.

Anyone with an active share link can view the report, including its business profile, reviews, and recommendations, so review it before sending.

Read saved audits through the Agent API

An integration with gbp-audit:read can list /api/agent/v1/clients/:client_id/gbp-audits and read one /gbp-audits/:audit_id. These routes expose saved aggregate results only. Summary view omits raw review and question bodies; full view adds bounded checkpoints and competitors. They never start or refresh an audit.

Troubleshooting

Wrong public listing: use the listing picker or rerun with a more precise location, website URL, or address hint.
Incomplete public report: connect GBP and run a Full Audit when you control the listing.
Connected report fell back to public data: reconnect Google Business Profile and rerun.
No competitors: confirm that the primary keyword and location describe a real local search market.
Old information: verify the live profile and rerun; provider and public-search data can lag.

For a repeated failure, contact support with the client, business name, location, keyword, audit mode, time, and visible error.