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Analyze keywords

Evaluate a specific set of keywords with detailed search volume, difficulty, CPC, and intent data to prioritize your SEO strategy.

Evaluate a target keyword with detailed search volume, difficulty, CPC, and intent data to prioritize your SEO strategy. Expand the batch option when you already have a bounded keyword list.

Open Research → Keyword report, enter one exact query, and confirm the country. Expand Search location when a city or region matters. If you already have a bounded keyword set from a client, campaign, export, or brainstorm, open the keyword-list option. Clean obvious duplicates and confirm the displayed usage impact; each submitted keyword adds workload.

How Analyze keywords works

Section titled “How Analyze keywords works”

The Analyze keywords mode lets you paste or enter a list of specific keywords to get detailed metrics for each one. Use this when you already have keywords in mind and want to evaluate their potential before creating content or setting up tracking.

Running an analysis

Section titled “Running an analysis”
  1. Select Keyword report.
  2. Enter one exact keyword, or open Need to analyze a keyword list? to paste a batch.
  3. Confirm the target country and optional city or region.
  4. Start the analysis using the action shown in the current interface.

The system queries search data providers and returns detailed metrics for each keyword.

A keyword report runs on the server, so you can leave the page while it works. It appears in your recent reports as Queued and then Processing…, with Cancel available until it finishes. When it completes, open it from there; a report that failed or was cancelled stays listed so you can see what happened instead of disappearing.

For a batch, separate keywords with commas or new lines or use the available upload control. Rankability shows the recognized keyword count before the run. If that count is higher than expected, correct the input before approval. Use Discover when you need broader discovery from one topic rather than metrics for a list you already have.

What you get

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For each keyword, you will see search volume, keyword difficulty, CPC, search intent classification, KO Score, and Opportunity Score. You can sort the results by any column to prioritize your targets.

Use these metrics comparatively rather than as promises. Search volume, CPC, and difficulty are provider estimates for the selected market. Opportunity and KO scores help prioritize within Rankability, but they do not guarantee traffic or rankings. Review the actual query, intent, and fit for the client before saving it.

Review and save the result

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  1. Filter or exclude terms that do not match the client or page goal.
  2. Sort by the metric relevant to your decision, then inspect the full row instead of selecting on one score alone.
  3. Select qualified keywords and choose Save to list.
  4. Create a descriptive list or add them to an existing one.
  5. Continue to content creation or tracking only after verifying location and intent.

The results view can also expose recent analyses and saved-keyword status. Hiding already saved keywords changes the view, not the underlying analysis.

Common issues

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  • Analyze is disabled — Enter at least one valid keyword and correct any validation error.
  • The keyword count is wrong — Remove accidental commas, blank fragments, or duplicated pasted blocks before running the batch.
  • Metrics are unavailable — A missing metric is not recorded in the results, and Rankability does not guess why. It names the recorded discovery source when there is one, but that source alone does not establish whether a lookup was attempted, failed, or returned nothing. Treat a missing value as unknown rather than as zero, and keep the keyword only when it is strategically relevant.
  • The market is wrong — Start a new analysis with the correct country; do not reinterpret localized metrics as another market.
  • The usage impact is unexpected — Compare the recognized keyword count with the estimate and usage limits reference.

When to use Analyze vs. Discover

Section titled “When to use Analyze vs. Discover”
  • Use Discover when you need fresh keyword ideas around a topic.
  • Use Analyze when you have a specific list and need data to make decisions.
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