> For the complete documentation index, see [llms.txt](https://help.rankability.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rankability.com/researcher/discover-keywords.md).

# Discover keywords

Use AI-powered keyword discovery to generate hundreds of keyword ideas from a single seed topic, with automatic clustering and scoring.

## How Discover keywords works

The Discover keywords mode uses AI to expand a seed keyword into a comprehensive list of related queries. It generates seed variations, expands them using search data providers, filters for relevance, and clusters similar keywords together.

## Running a discovery

1. Select **Discover keywords** from the research mode tabs.
2. Enter a seed keyword (e.g., “project management software”).
3. Set your target location and language for localized results.
4. Click **Start research**.

The system will generate seed variations using AI, query search data providers for each variation, filter out irrelevant results, and return a scored, clustered list.

## Reading your results

Each keyword in the results table shows:

* **Keyword** — The search query.
* **Search volume** — Estimated monthly searches.
* **Difficulty** — How hard it is to rank (0–100).
* **CPC** — Average cost per click, indicating commercial value.
* **Intent** — Informational, navigational, commercial, or transactional.
* **KO Score** — Overall keyword value score.
* **Opportunity Score** — Balance of volume, difficulty, and intent.

## Tips for better results

* Use specific seed keywords rather than single words. “Email marketing for ecommerce” will return more targeted results than just “email.”
* Sort by Opportunity Score to quickly find keywords that are both valuable and achievable.
* Use the cluster view to group related keywords and plan content around topic clusters.

## Related articles

* [Getting started with Researcher](/researcher/getting-started-with-researcher.md) — Overview of all research modes and scores.
* [Managing keyword lists](/researcher/managing-keyword-lists.md) — Save and organize your discovered keywords.


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