Creating a content project

Copywriter helps you create SEO content that ranks and earns AI citations. It researches pages competing in Google and AI answers, helps create original content in the client’s brand voice, and optimizes the draft for topic coverage, clarity, and citation-readiness. The client’s Create area is the source of truth for active and completed content work.

Start from the right client

1. Select the client whose brand, website, sources, and integrations should ground the content.
2. Open Create.
3. Choose the action that matches the intended outcome:
   • Create content starts one new content asset.
   • Bulk create starts a reviewed batch from the available bulk action.
   • Optimize content analyzes a published page against its target keyword. See Optimizing existing content.

Use Create content for a single article, commercial or service page, comparison, review, or other focused deliverable. Use Bulk create for a reviewed topic or keyword list. Other actions, including Auto-publish, appear only when they are enabled for the account and client.

Configure one content asset

1. Enter the topic or choose a saved keyword from Researcher.
2. Confirm the output language. Rankability requires an explicit language confirmation before research or generation starts.
3. Add location targeting only when the content should be researched for a specific city or region.
4. Confirm the page format:
   • Article for educational, comparison, review, list, or editorial content.
   • Commercial / service page for a conversion-focused service, offer, training, course, or similar page.
5. Review the suggested content intent. Rankability uses signals from the topic, but you can correct the selection before research begins. See Content types: Educate, Discover, Compete, Convert.
6. Choose the research depth or open the advanced platform selection. Broader research changes the evidence collected and can increase pooled usage impact.
7. Add audience, voice, required coverage, client-inclusion guidance, or other instructions. Custom instructions support up to 5,000 characters.
8. Choose fact-checking behavior when the option appears.

Read the readiness checks before starting. Missing brand voice, sources, sitemap data, or approved assets do not always block creation, but they can reduce the context available for a useful result.

Copywriter can warn when the project’s language or location differs from the workspace, the topic’s apparent language, or the selected market. For Autopilot, a target that conflicts with a structured service area in workspace knowledge stops before usage is reserved. Choose Review location to correct it, or explicitly confirm Use [target] anyway when the different market is intentional. Rankability then uses the confirmed project location for the title, search research, brief, and finished draft.

Make draft requirements explicit

Use custom instructions to state a target word range, required coverage, and whether you want FAQs. For example: “Write 900–1,100 words and include three FAQs,” or “Do not include an FAQ section.” Confirm the output language separately in setup; that choice guides both the main draft and FAQ content.

Include the business facts and reader context the draft must preserve. Review the finished draft against the brief before approval: generation and review checks help carry requirements through the workflow but do not guarantee exact length, complete factual accuracy, or perfect language quality. Arabic content uses right-to-left presentation in the editor and supported exports.

Choose how much Serena completes

• Complete the draft — Serena runs the Autopilot workflow through research, brief, draft, improvements, fact-checking, and preparation for review. This option appears when Autopilot is enabled. The result still requires human editorial and publishing approval.
• Review the brief first — Serena researches and creates a brief for your review. Edit the brief, then decide whether Serena should write the draft or you want to write it yourself.
• Write it myself — Serena researches the topic and provides guidance and topics in a fresh editor, but you write the content. Draft generation remains optional.
• Extract entities only — Under Other ways to create, research competitors and return prioritized entities with source evidence, without generating an outline or draft. See Entity-only and Quick mode projects.

Workflow availability can depend on account feature settings. Use the choices shown for the selected client rather than assuming every workspace exposes the same automation level.

Create multiple assets

From Create, open the available bulk-create action.

1. Paste one topic per line. Remove commas or semicolons that accidentally combine topics; invalid entries block the review step and duplicates are skipped.
2. Choose Review batch. Rankability infers a content goal and page type for each topic and flags lower-confidence suggestions for review.
3. Edit only the suggestions that need correction. Client knowledge is applied automatically and the flow uses its current research defaults.
4. Confirm the displayed batch usage, then choose Create drafts. Each valid row creates a complete draft in Projects.

Each successfully completed new asset is included in full-platform pooled usage. Remove invalid, duplicate, or unnecessary topics before confirmation. A multiple-asset batch can contain up to 100 valid topics and can have a high usage impact.

Start a content audit

Open Audit → Page Content Auditor to evaluate an existing public page. Use Optimize content when you want to import the page directly into a Copywriter project for revision. See Using Page Content Auditor before starting or rerunning an audit.

Review usage and prevent duplicate work

The final confirmation shows the operation, selected coverage, and usage impact. Full-platform work is included and uses the pooled rolling windows. Copywriter Core shows its separate completed-outcome allowances. See the Usage limits reference.

If Autopilot appears to time out while starting, do not immediately click again. Check the recent active-project message or the project’s status in Projects first; the server may have created the run even if the browser missed the response. Rankability also warns when a recent matching Autopilot project exists so you can open it or deliberately create another run.

Autopilot records completed-work usage after it produces a usable draft. A later optimization, fact-checking, or delivery step can still fail or require review after that point. Images remain user-selected in the editor.

While a project is processing

A project that is still working shows its current stage on its card in Projects — for example Researching, Preparing brief, or Writing draft, or Queued with its position when your organization already has runs in progress. The card is not selectable until the project reaches a reviewable state, so you cannot open half-finished work by mistake.

Rankability continues the work on the server. You do not need to keep the project, the Generation board, or the browser open for research to finish, for an approved brief to continue into a draft, or for a batch to keep moving. Return to Projects when you want the current status.

Use the filters and project states in Create to distinguish active, completed, archived, and failed work. Each card shows the project’s target location when one was set, and the search box matches a location as well as a topic, so you can pull up every project for one market.

If Projects shows Projects are temporarily unavailable, wait a moment and use Try again. This message means Rankability could not safely load the project list; it does not mean the projects were deleted. Avoid starting replacement work until the list loads and you can confirm the original project’s status.

Mark projects as done

You do not need to open the editor to file a project as complete. In either grid or list view, open the project’s three-dot menu and choose Mark as done. Completed projects offer Move back to in progress in the same menu.

For several projects, choose Select projects above the list, select the projects, then choose Mark done in the bottom action bar. Mark in progress reverses completion for the selection. Choose Stop selecting to leave selection mode without changing any completion states.

Done is a filing state, not a publishing action or a change to the draft’s generation status. Existing saved-content requirements still apply. If a batch includes projects that cannot yet be marked done, none of the selected projects are changed until you resolve the message or adjust the selection.

Review the result

Available result tabs depend on the project type and completed artifacts. Review the draft or script, brief when present, competitors or sources, factual claims, citations, brand voice, links, and destination preview. A content score is guidance, not publishing approval.

Continue with Optimizing existing content, Reviewing a draft in the editor, Understanding your content score, and Exporting, assigning, and publishing content. If your team coordinates delivery in Asana, connect it once and map the client before using Send to Asana; see Connecting Rankability to Asana.