> For the complete documentation index, see [llms.txt](https://help.rankability.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rankability.com/copywriter/creating-a-content-project.md).

# Creating a content project

Start a Copywriter project with the right client, topic, workflow, and cost expectation.

## Start a project

1. Select a client and open **Create**.
2. Choose the available creation workflow for your goal.
3. Enter the topic and required targeting fields.
4. Add audience, intent, voice, and custom instructions where the workflow presents them. Custom instructions support up to 5,000 characters.
5. Review the displayed credit cost, then start.

## Choose a workflow

* **Brief** — Research and structure without an AI draft.
* **Brief + draft** — Build the brief and generate a draft.
* **Quick** — A reduced-scope draft workflow.
* **Write it myself** — Start with the editor and write manually.
* **Autopilot** — Run the hands-off research-to-draft pipeline.

Your organization’s first Autopilot draft is complimentary. Later Autopilot runs cost 3,000 credits. Autopilot is charged when it produces a usable draft; a late optimization, fact, or image step can fail after that charge point.

## Open the result

The output view can show **Draft** or **Script**, a conditional **Brief** tab, and **Competitors** or **Sources**. Available tabs depend on the project type and completed artifacts.

## Before publishing

Review factual claims, sources, brand voice, links, and the destination preview. A content score is guidance, not a substitute for editorial approval.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.rankability.com/copywriter/creating-a-content-project.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.