Creating a content project
Create one or multiple Copywriter assets by choosing the current workflow, confirming the topic and research, and reviewing the applicable outcome or credit usage.
Copywriter helps you create SEO content that ranks and earns AI citations. It researches the pages competing in Google and AI answers, helps create original content in the workspace's brand voice, and optimizes the draft for topic coverage, clarity, and citation-readiness. Projects is the source of truth for active and completed content work.
Start from the right client
Select the workspace whose brand, website, sources, and integrations should ground the content.
Open Projects. Existing full-platform accounts reach the same work through the selected client's Create area.
Choose the action that matches the intended outcome:
Create one page starts one new content asset during current-plan first-time setup. In the normal Projects view, use Create content.
Create multiple pages opens the batch workflow during first-time setup. In the normal Projects view, use More → Bulk create.
Automate with API or MCP opens API-key settings and the guided Claude/Codex connection workflow.
Optimize existing content analyzes a published page against its target keyword after initial setup. Existing full-platform navigation labels this Optimize content. See Optimizing existing content.
Use Create content for a single article, commercial or service page, comparison, review, or other focused deliverable. Use Bulk create for a reviewed topic or keyword list. Other actions, including Auto-publish, appear only when they are enabled for the account and client.
Configure one content asset
Enter the topic or choose a saved keyword from Researcher.
Confirm the output language. Rankability requires an explicit language confirmation before research or generation starts.
Add location targeting only when the content should be researched for a specific city or region.
Confirm the page format:
Article for educational, comparison, review, list, or editorial content.
Commercial / service page for a conversion-focused service, offer, training, course, or similar page.
Review the suggested content intent. Rankability uses signals from the topic, but you can correct the selection before research begins. See Content types: Educate, Discover, Compete, Convert.
Choose the research depth or open the advanced platform selection. Broader research changes the evidence collected, not Copywriter's fixed completed-outcome price.
Add audience, voice, required coverage, client-inclusion guidance, or other instructions. Custom instructions support up to 5,000 characters.
Choose fact-checking behavior when the option appears.
Read the readiness checks before starting. Missing brand voice, sources, sitemap data, or approved assets do not always block creation, but they can reduce the context available for a useful result.
Copywriter can warn when the project's language or location differs from the workspace, the topic's apparent language, or the selected market. For Autopilot, a target that conflicts with a structured service area in workspace knowledge stops before usage is reserved. Choose Review location to correct it, or explicitly confirm Use [target] anyway when the different market is intentional. Rankability then uses the confirmed project location for the title, search research, brief, and finished draft.
Choose how much Serena completes
Complete the draft — Serena runs the Autopilot workflow through research, brief, draft, improvements, fact-checking, and preparation for review. This option appears when Autopilot is enabled. The result still requires human editorial and publishing approval.
Review the brief first — Serena researches and creates a brief for your review. Edit the brief, then decide whether Serena should write the draft or you want to write it yourself.
Write it myself — Serena researches the topic and provides guidance and topics in a fresh editor, but you write the content. Draft generation remains optional.
Workflow availability can depend on account feature settings. Use the choices shown for the selected client rather than assuming every workspace exposes the same automation level.
Create multiple assets
From Projects, open More → Bulk create. Choose a shared language, then review every topic row before starting. You can:
Auto-draft all so Serena creates briefs and drafts and sends the work to the generation board for review.
Review each brief so each row stops for editorial approval before drafting.
Research depth and platform selection can vary by row. On current Rankability plans, each successfully completed new asset consumes one content-asset unit and each completed optimization consumes one optimization unit. Existing full-platform accounts use 750 credits per completed new asset or 400 credits per completed optimization. Remove invalid, duplicate, or unnecessary topics before confirmation. A multiple-asset batch can contain up to 100 valid topics.
Start a content audit
Current Rankability plans can open Audit and start a content audit for an existing public page. Rankability creates one Projects item containing the audit and its linked optimization. It reuses the successful crawl as the editor source and consumes one optimization allowance only after both artifacts are usable.
Existing full-platform accounts retain the Page Content Auditor workflow and its 150-credit successful-report charge. See Using Page Content Auditor before starting or rerunning an audit.
Review usage and prevent duplicate work
The final confirmation shows the operation, selected coverage, and applicable usage. Use that amount as the approval reference. On current Rankability plans, a completed new asset including Autopilot consumes one content-asset unit, a completed existing-content optimization consumes one optimization unit, and a successful requested full-document rewrite consumes one rewrite unit. Existing full-platform accounts use 750, 400, and 250 credits for those outcomes. Research and brief work alone consumes no Copywriter outcome or credits. See the Credit costs reference.
If Autopilot appears to time out while starting, do not immediately click again. Check the recent active-project message or the project's status in Projects first; the server may have created the run even if the browser missed the response. Rankability also warns when a recent matching Autopilot project exists so you can open it or deliberately create another paid run.
Autopilot is charged after it produces a usable draft. A later optimization, fact-checking, or delivery step can still fail or require review after that charge point. Images remain user-selected in the editor.
While a project is processing
A project that is still working shows its current stage on its card in Projects — for example Researching, Preparing brief, or Writing draft, or Queued with its position when your organization already has runs in progress. The card is not selectable until the project reaches a reviewable state, so you cannot open half-finished work by mistake.
Rankability continues the work on the server. You do not need to keep the project, the Generation board, or the browser open for research to finish, for an approved brief to continue into a draft, or for a batch to keep moving. Return to Projects when you want the current status.
On current Rankability plans, the default Projects view shows active work. After you select Mark as done, reopen that project from the Complete tab. Existing full-platform accounts can continue to show completed work alongside the broader project collection.
If Projects shows Projects are temporarily unavailable, wait a moment and use Try again. This message means Rankability could not safely load the project list; it does not mean the projects were deleted. Avoid starting replacement work until the list loads and you can confirm the original project's status.
Review the result
Available result tabs depend on the project type and completed artifacts. Review the draft or script, brief when present, competitors or sources, factual claims, citations, brand voice, links, and destination preview. A content score is guidance, not publishing approval.
Continue with Optimizing existing content, Reviewing a draft in the editor, Understanding your content score, and Exporting, assigning, and publishing content. If your team coordinates delivery in Asana, connect it once and map the client before using Send to Asana; see Connecting Rankability to Asana.
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