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Supported tracking platforms

Compare Rankability's supported traditional, local, AI answer, and video tracking platforms, their per-check credits, and important cost multipliers.

Rankability Track can measure traditional rankings, Local Pack visibility, AI answers and citations, and video search results. Select only the surfaces that match the query and reporting goal; each successful check contributes its own evidence and may consume credits.

The current estimate shown before a scan is authoritative because it includes the selected keywords, platforms, grid size, tracked locations, additional AI locations, and scan options.

Traditional and local platforms

Platform
What it measures
Credits per keyword check

Google Organic

Standard Google web rankings and ranking URL

10

Local Pack

Map-pack rank at every configured grid point

10 per grid point

Bing

Bing organic rankings

10

DuckDuckGo

DuckDuckGo organic rankings

10

Brave

Brave organic rankings

20

Local Pack cost is based on grid points, not one flat location check. For example, a 3×3 grid contains nine points and costs 90 credits per keyword for one tracked location. A 5×5 grid contains 25 points and costs 250 credits per keyword before any additional location multiplier.

AI answer platforms

Platform
Credits per successful keyword check

Google AI Overview

10

Google AI Mode

10

ChatGPT

40

Perplexity

50

Gemini

75

Claude

30

Grok

25

Copilot

10

Brave AI

20

DeepSeek

25

Meta AI

25

AI answer checks can capture answer prose, brand mention state, citations, and available sentiment evidence. Exact output varies by platform and query. Some search-embedded surfaces do not return an AI answer for every query; a confirmed no-answer state is different from a failed scan.

Where per-platform tracking modes are available, select Both, Citations only, or Mentions only. The selection affects the data shown and the categories included in SPI.

Video platforms

Platform
What it measures
Credits per keyword check

YouTube Search

YouTube search ranking and owned-video evidence

10

Google Video Pack

Appearances in Google's video carousel

0; included with Google Organic

TikTok Search

TikTok search ranking and supported caption or transcript mention evidence

30

Google Video Pack is collected with the Google Organic check. It cannot be purchased or refreshed as a completely independent provider call.

Location multipliers

Local Pack multiplies by grid points and tracked locations. Location-eligible AI model checks can also run once for the primary location plus once for every additional AI location.

The location-eligible AI platforms are ChatGPT, Perplexity, Gemini, Claude, Grok, Copilot, Brave AI, DeepSeek, and Meta AI. Google AI Overview and Google AI Mode instead use the location context of the search result and do not use that additional model-location fanout.

Cadence and manual scans

Rankability can schedule supported platforms at daily, weekly, or monthly cadence where those controls are available. The product recommends a cadence per platform and defaults expensive surfaces conservatively, but you can choose a different cadence for the project.

A manual scan can target a subset such as Traditional, AI, or Video. It refreshes only the requested platforms. Running a Traditional scan does not update the AI answer date, and citation analysis does not rerun the AI platform check that produced the citations.

Recurring tracking is limited by the organization's plan and project settings. Turning automatic tracking off stops future scheduled scans but does not delete existing history; manual scans remain available when permitted.

Estimate cost before scanning

The first-scan estimate adds the selected platform rates for every keyword and applies:

  • Local Pack grid-point and location multipliers.

  • Additional location multipliers for eligible AI platforms.

  • Any selected deep-scan or city-variant work shown in the setup flow.

Deep-scan variations can use different internal rates from the primary web-grounded check. Use the displayed estimate instead of multiplying only the base table when deep scan is enabled.

See the credit costs reference for other Rankability operations and control your usage for budgeting guidance.

Choose a practical platform set

  • Use Google Organic for the standard ranking baseline.

  • Add Local Pack only for queries where map visibility matters, and choose the smallest useful grid.

  • Add Bing, DuckDuckGo, or Brave when those audiences or AI-retrieval comparisons matter to the client.

  • Add the AI platforms that customers actually use or that matter to the reporting objective.

  • Add YouTube or TikTok when video discovery is part of the strategy.

  • Use Google Video Pack with Google Organic when video-carousel visibility matters.

More platforms increase coverage, cost, and the number of states you must interpret. They do not automatically make the tracking decision better.

Result availability

  • Not tracked means the platform was not selected.

  • No scan means there is no completed result yet.

  • Not ranked means the check completed but the target was outside the measured ranking range.

  • No AI answer means a supported surface completed but did not produce an answer for that query.

  • Scan failed means the provider check did not complete. Previous data may remain visible and labeled as stale or carried forward.

Retrying failed platforms is free to initiate; Rankability charges only the platforms that successfully return results on that retry.

Next steps

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