Reading traditional and video search results
Read Google, Bing, DuckDuckGo, Brave, YouTube, Google Video Pack, and TikTok results without confusing rank changes, scan states, and page analysis.
Use Rankability's traditional and video reports to see where a tracked brand appears, which URL ranks, what changed since a comparable scan, and which competing pages may be worth analyzing or contacting.
Traditional, local, and video results are separate surfaces. The client-level Traditional search view covers Google, Bing, DuckDuckGo, and Brave. Open an individual tracking project for its deeper traditional history, Local Pack data, or Video search results.
Before you start
You need a tracking project with at least one keyword and a usable terminal scan. A usable scan is either Complete, or Partial with successful data for the surface you are viewing. Results are limited to the platforms, locations, and cadence selected for that project. A manual scan of one surface does not refresh the other surfaces.
If you are still configuring the project, review supported tracking platforms and set up keyword tracking first.
Use the client-level Traditional search view
Open a client, select Track, and choose Traditional search to review tracked keywords across that client's projects.
Select Google, Bing, DuckDuckGo, Brave, or All search engines.
Choose a 7-, 30-, or 90-day comparison window.
Filter by keyword, project, tag, or tracking coverage.
Sort by keyword, best position, biggest gain, or biggest loss.
Select a keyword to open its individual report and supporting evidence.
The Top 3, Top 10, Top 20, Top 100, Unranked, and average-position summaries exclude keywords that are not configured for the selected engine. When All search engines is selected, rank buckets use each keyword's best current position across the four engines.
The average-position trend uses usable complete or partial results. A completed unranked result is represented as position 101 so a ranking loss remains visible instead of disappearing from the trend. When multiple usable runs contain comparable results on the same UTC day, the report uses the newest comparable result for that day.
Read ranking states correctly
No scan
There is no current usable complete or partial scan for that engine and keyword.
Scanning
A scan is currently running; wait for it to complete.
No history
A current result exists, but no earlier comparable usable scan is available.
Not tracked
That engine is not selected for this keyword.
Not ranked
The scan completed, but the tracked target did not rank within the measured range.
New
The target ranks now and did not rank in the prior comparable scan.
Lost
The target ranked in the prior comparable scan and is unranked now.
The Prior scan value is the most recent earlier usable scan for the same project, keyword, and engine. A partial run is eligible only when it contains successful data for that engine. It is not an arbitrary row or a fixed “30 days ago” lookup.
A Partial run means at least one requested platform succeeded while another did not. It does not mean every configured platform was collected. Check the platform-specific status before reporting a partial run as a complete cross-platform snapshot.
Use the individual traditional report
Open a keyword report and choose Traditional search when you need the full ranking-source table and history.
Use Sources to include or exclude Google, Bing, DuckDuckGo, and Brave.
Check stale or failed-platform notices before treating the table as a complete current snapshot.
Review the ranking URL, current and previous position, and source history before deciding that a page gained or lost visibility.
Use Ranking history to inspect persisted position changes rather than relying on a single snapshot.
Export the table when you need ranking, source, and analysis fields outside Rankability.
Do not compare a local grid result with a national organic result as though they are the same SERP. Local Pack evidence belongs in the project's Local view.
Analyze ranking pages for brand mentions
The individual traditional report can analyze the pages that rank for the keyword.
Select Analyze results.
Confirm that your organization has enough credits for the new pages.
After analysis, filter the table by Has mention or Not mentioned.
Use the result to decide whether the page is an existing relationship, an unlinked-mention opportunity, or a new outreach target.
Rankability accepts only URLs found in the project's persisted Google, Bing, DuckDuckGo, or Brave results and processes at most 30 requested URLs at a time. Analysis costs 75 credits per newly analyzed page. Previously analyzed pages are skipped, so Re-analyze results can pick up new ranking URLs but does not force a fresh crawl of every existing analysis.
Linked
The page mentions the brand and links to a recognized owned domain or page.
Unlinked
The page mentions the brand but no recognized owned link was found.
Not mentioned
The page was analyzed and the tracked brand was not found.
Not available
Rankability could not reach or analyze the page, such as a paywall or login wall.
Not analyzed
No analysis exists for that ranking URL yet.
Traditional page analysis is kept separate from AI Citation metrics and does not change Citation Visibility Score. The CSV export includes mention status, detected brand URL, and analysis date.
For a non-owned ranking URL, use the bookmark action to add it to an existing or new Prospector list. Rankability uses canonical URL membership to avoid presenting the same saved destination as a new prospect. Continue with Using Prospector.
Read video results separately
The Video search view can include YouTube Search, Google Video Pack, and TikTok Search when they are enabled for the project. Google Video Pack is collected with Google Organic and does not add a separate scan charge.
A video result can show an owned ranking or a brand mention detected in supported caption, hashtag, or transcript evidence. Treat those as different signals: a brand can be mentioned in a ranking video without owning that result.
Troubleshooting
If every row says No scan, confirm the first scan completed for the selected platform.
If an engine says Not tracked, edit the project rather than interpreting the state as an unranked result.
If results are marked stale, run the appropriate surface scan before reporting them as current.
If a platform failed, use the available retry. Rankability charges only for platforms that successfully return results on that retry.
If a row opens the wrong evidence, confirm you selected the intended keyword and project, then contact support with the keyword and URL.
Next steps
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