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Understanding Today and Performance

Use Rankability Today to work the day's workspace changes, Performance to compare results, and brand workspaces to execute the next action.

Rankability has two account-level starting points with different jobs. Today tells you which workspace changed and needs a decision. Performance compares measured results across workspaces. Use a brand workspace to investigate or execute after either page identifies where to focus.

Use Today for the day’s workspace changes

Section titled “Use Today for the day’s workspace changes”

Today is one queue of workspace changes that need a decision. Rather than grouping workspaces by workflow state, it leads with the single change most worth your attention. The heading tells you how many workspaces need attention or that you are caught up, and the line above it records when the page last refreshed.

  • The lead card names the workspace, when the change happened, and the channel it came from, such as AI search, AI reputation, Website, or Automation. For a tracking change it gives one short Why this matters explanation, then offers Investigate with Serena. A knowledge-monitoring change instead offers Review changes, which takes you into Automate.
  • Next up lists the following few changes, and anything beyond them collapses into a group of remaining changes you can expand.
  • Dismiss removes a change from Today when it does not need action. It changes what Today shows you; it does not change the workspace’s data.
  • Serena investigating lists changes where an investigation is already running, so you can reopen one instead of starting it again.
  • When you are caught up, Positive movements surfaces a verified recent Tracker gain — a page entering the top ten, a new citation, or a new brand mention — with Draft with Serena for workspace communication and View report for the evidence behind it.
  • Opportunities links to recent Tracker reports where a traditional ranking is close to the top ten or a captured AI answer does not yet mention the workspace. It appears only when the saved report data supports an opportunity.
  • Recent projects provides a short path back into the latest Tracker and Copywriter work, plus a link to all projects. These rows are navigation, not new alerts.

Today shows changes, not every suggested or planned task. Those remain on each workspace’s Activity record. It also does not diagnose an SPI movement on its own; use Performance and the workspace’s Track reports for that evidence.

If the organization has no workspace yet, Today prompts you to create one. If the day’s changes cannot be loaded, Today says so and leaves your existing data unchanged rather than presenting an empty queue as being caught up.

Open Performance when the question is about outcomes rather than workflow—for example, which workspaces are declining, which are improving, or which are missing connected data.

Portfolio performance combines SPI, Google Search Console, Google Analytics, and tracking coverage in one comparison table. You can select a 7-, 14-, 28-, or 90-day range, compare it with the previous period or the same period last year, filter and sort the workspace list, and export the visible rows to CSV.

Treat Performance as a triage surface. A negative change shows where to investigate; it does not prove a cause. Open the workspace and confirm the selected properties, data freshness, tracking history, projects, and underlying reports before recommending action. See Using Portfolio performance for the metric and filter rules.

The account navigation also includes:

  • Workspaces for adding workspaces and managing workspace-level setup, connections, and access.
  • Projects for finding work across workspaces. See Using the Projects page.

After selecting a workspace, the navigation changes to that workspace’s workspaces: Ask Serena, Research, Create, Audit, Promote, Track, and Automate. Activity remains the workspace’s durable work record, but it is reached from the workspace’s own Home page and contextual links rather than from a top-level workspace-sidebar item. The selected workspace controls the website, brand context, sources, integrations, projects, and collected data used in those areas. Confirm the workspace name before starting a scan, generating content, publishing, or changing settings.

  • A workspace change you expected is not in Today: Today queues changes it detected from tracking and monitoring, not every planned or suggested task. Check whether the change was dismissed, and open the workspace’s own reports for the underlying evidence.
  • Today says you are caught up but a workspace still needs work: Being caught up means no detected change is waiting for a decision. It is not a statement that every workspace is healthy; use Performance and the workspace’s Track reports for that.
  • Today cannot load the day’s changes: Use the retry control. Today reports the failure rather than showing an empty queue, and your existing workspace data is unchanged. Open Workspaces or Performance directly in the meantime.
  • Performance shows a dash or Missing data: A missing value is not zero. Check the workspace’s Google connections, tracking status, and whether enough history exists for the selected comparison.