Understanding the Track overview
Learn the difference between the client-level Track workspace and individual tracking projects, then trace each metric to its supporting evidence.
Learn the difference between the client-level Track workspace and individual tracking projects, then trace each metric to its supporting evidence.
Track has two levels: a client-level workspace that combines projects and keywords, and an individual tracking project with deeper reports. Use the client view to find where attention is needed, then open the relevant project or keyword for evidence.
Before data appears
Select a client and create at least one tracking project with a keyword. Visibility requires a usable terminal scan: either Complete, or Partial with successful data for the metric being shown. A partial run does not imply that every requested platform succeeded. Google Search Console (GSC) and Google Analytics 4 (GA4) are optional connections and only populate their related views after the correct property is connected and data is available.
Client-level Track workspace
Overview — Aggregates Search Performance Index (SPI) and available performance signals across the client. Competitor comparisons and Serena analysis appear when the required data and permissions are available.
Keywords — Reviews tracked keywords across projects and helps you filter and compare their current performance.
Traditional search — Consolidates supported organic ranking results across tracked keywords for the selected client.
GSC — Shows connected Google Search Console evidence for the client.
GA4 — Shows connected Google Analytics 4 evidence for the client.
Client portal viewers can have a reduced set of tabs and actions.
Individual tracking project
Open a project or keyword when you need its scan history and platform-specific evidence. Available views vary with the project configuration and can include Overview, Keywords, Local, Traditional search, AI answers, AI citations, Compare, Video search, GSC, and GA4.
Ask Serena about the exact report
When a non-portal report has usable results, choose Ask Serena in the report header to open a dedicated Serena conversation grounded in the selected client, project, keyword, and report. Use it to interpret a change, compare evidence across tabs, or decide what to investigate next without having to restate the report context.
Review the destination shown in the conversation before asking Serena to act. The handoff supplies report context; it does not give Serena permission to change a project or an external site. Client portal viewers do not see this internal action.
Read empty and historical states correctly
No scan means there is no current usable complete or partial scan for that metric.
No history means an earlier comparable usable scan is not available.
Not tracked means that search engine or surface was not selected for the keyword.
Not ranked means a completed scan exists but the target did not rank within the tracked range.
Do not interpret a dash, blank field, or delayed connected-data value as zero without checking the state, date, and connection.
History views collapse comparable same-day results to the newest usable result for that UTC day. A partial run contributes only the platforms that returned usable data.
Move from summary to evidence
Confirm the selected client, comparison period, last completed scan, and connected-account status.
Open the SPI breakdown or the platform tab behind the change.
Compare the same dates and keyword scope before connecting visibility to GSC or GA4 performance.
Use annotations where available to record launches, migrations, campaigns, or outages.
Troubleshooting
If Overview is empty, confirm that a tracked keyword has a completed scan.
If GSC shows an authorization error, reconnect the client’s Google Search Console account and confirm the property.
If GA4 is missing, confirm the client connection, property, permissions, and source-data date.
If a ranking looks wrong, open the individual keyword report and verify the engine, location, latest scan, and ranking URL.
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