Terminology and key concepts

Understand the Rankability workspace, tools, scores, tracking states, sources, connections, credits, and sharing terms used throughout the platform.

Use this reference when a Rankability label is unfamiliar or when two related terms have different meanings.

Account and workspace terms

• Organization — Your Rankability account, subscription, credit balance, members, and organization-level connected apps.

• Client — One business or website with its own profile, sources, integrations, projects, tracking, Activity, and Serena context. Always confirm the selected client before adding private material or starting work.

• Project — A durable unit of work inside a tool, such as a Copywriter content project or Track keyword project. Project settings and history remain scoped to their client.

• Serena — Rankability's AI assistant. Serena can analyze available client evidence and propose or run supported actions according to the approval shown in the product.

• Activity — The client work record for recommendations, alerts, approvals, human handoffs, active work, completed outputs, and follow-up measurement. It is not the same as a raw audit issue list.

Create the workspace first with Creating a new client, then use the Quickstart checklist to add the context and measurements your workflow needs.

Product areas

• Researcher — Keyword discovery, domain exploration, keyword gaps, saved lists, and opportunity analysis. Open it from Research.

• Copywriter — Research-to-brief, drafting, optimization, review, and publishing workflows. Open it from Create.

• Audit — Site, page content, Google Business Profile, and batch URL analysis tools.

• Promote — Backlink analysis, prospect discovery, enrichment, and outreach-list workflows.

• Track — Traditional and AI search visibility, results, trends, integrations, and client reporting. Some API routes retain the reporter namespace even though the visible product name is Track.

See What is Rankability? for how these areas work together.

Sources, connections, and evidence

• Source — Client reference material such as a website page, uploaded file, pasted text, YouTube transcript, or supported imported file. A source must finish processing before it can reliably ground execution.

• Integration or connection — Authorized access to a service, property, profile, repository, publishing destination, or task system. A connected account does not mean every property is selected or current.

• Chat attachment — Material attached to a conversation. It can ground that interaction but does not automatically become a durable client source.

• Owned asset — A domain, profile, or result identified as belonging to the client for supported tracking and analysis.

• Citation — A source URL referenced by an AI answer. A citation does not by itself prove that the source mentions the tracked brand.

Read Serena sources and data connections before adding client evidence.

Scores and measurement

• SPI — Search Performance Index, a 0–100 visibility score built from the tracked surfaces applicable to a query. Coverage and available components matter when comparing scores.

• Content score — Copywriter's optimization score for a draft against its research and recommended topics.

• Opportunity score — Researcher's prioritization signal in its main results.

• KO Score — A separate Keyword Overview score. Do not substitute it for Researcher's Opportunity score.

• Benchmark — A completed measurement without automatic recurring tracking.

• Scan or run — One attempt to collect configured Track results. A run can be pending, running, complete, partial, or failed.

• Not tracked — The platform was not selected for that keyword.

• Not ranked — A completed scan found no target ranking in the tracked range.

• No scan — No current completed measurement exists.

• No history — A current result exists, but no earlier comparable completed scan exists.

Usage and access

• Outcome allowance — The current Rankability plan limit for completed content assets, optimizations, full-document rewrites, active brands, or Routines. A usable Copywriter result consumes one matching unit.

• Credits — The shared usage currency retained by existing full-platform accounts. Quantities such as keywords, platforms, pages, locations, and grid points can multiply a base rate outside fixed Copywriter outcomes.

• Reservation — Credits temporarily held while an operation runs. The operation's billing contract determines when a reservation is finalized or released.

• Share link — A revocable link for viewing a supported report or content item without organization membership.

• Client portal — A client-scoped, read-only reporting experience with configurable access and visibility.

Use Understanding billing, allowances, and credits for billing rules and Credit costs reference for current usage.