> For the complete documentation index, see [llms.txt](https://help.rankability.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rankability.com/getting-started/terminology-and-key-concepts.md).

# Terminology and key concepts

Use this reference when you encounter an unfamiliar Rankability term or product label.

## Workspace terms

* **Organization** — Your Rankability account and team.
* **Client** — A business or website with its own settings, sources, projects, tracking, and Serena context.
* **Serena** — Rankability’s AI assistant. Open **Chat** to work with Serena for the selected client.
* **Tasks** — Serena’s work board with Suggested, Active, Your turn, and Done columns.
* **Sources** — Client material Serena can use, including supported files, pasted text, websites, and connected services.

## Tool terms

* **Researcher** — The keyword research system opened from **Research**.
* **Copywriter** — The content workflow opened from **Create**.
* **Audit** — The collection of site, page, GBP, and batch URL audit tools.
* **Promote** — Backlink analysis and prospect discovery.
* **Tracker** — The visibility system opened from **Track**. The public API retains the `reporter` namespace.

## Scores

* **SPI** — Search Performance Index, a 0–100 visibility score across the tracked surfaces that apply to a query.
* **Content score** — Copywriter’s optimization score for a draft.
* **Opportunity score** — Researcher’s prioritization signal in its main results.
* **KO Score** — A score used in Keyword Overview. It is not the same field as Researcher’s Opportunity score.

## Usage terms

* **Credits** — Rankability’s usage currency for metered actions.
* **Reservation** — Credits temporarily held while an operation runs.
* **Share link** — A revocable link that lets someone view a supported report or content item without joining your organization.


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# Agent Instructions
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## Querying This Documentation
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Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
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```

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