> For the complete documentation index, see [llms.txt](https://help.rankability.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rankability.com/serena/advisor-knowledge-base-and-data-connections.md).

# Serena sources and data connections

Give Serena reliable client context with sources, website content, and connected performance data.

## Sources and connections are different

* **Sources** give Serena reference material such as website pages, supported files, pasted text, and YouTube content.
* **Connections** give Rankability authorized access to supported services such as GSC, GA4, GBP, and other integrations shown in client settings.

## Manage sources

1. Select a client and open **Settings**.
2. Choose **Sources**.
3. Add or review the available source types.
4. Confirm that the source belongs to this client and contains information Serena should use.

Website setup can create initial client context automatically. Add sources manually when the site blocks crawling, important material is not public, or Serena needs a specific reference.

## Manage connections

1. Open **Settings → Integrations**.
2. Choose the service.
3. Authorize the requested access.
4. Select the correct account, site, property, or profile.

Connection availability and property choices depend on the signed-in Google or service account. Reconnect when authorization expires or the selected property changes.

## Data freshness

Connected data is not always instantaneous. Check the connection status and the date range before treating a missing metric as zero.

## Privacy boundary

Sources and connections belong to the selected client context. Confirm the client before uploading private material or authorizing an account.


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