> For the complete documentation index, see [llms.txt](https://help.rankability.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rankability.com/copywriter/content-types-reference.md).

# Content types: Educate, Discover, Compete, Convert

When creating a content project, you choose one of four content types that sets the structure, goals, and brief questions for your article. Each type is designed for a different stage of the buyer journey.

## Educate

Educational content that builds topical authority and supports rankings over time. Best for how-to guides, explainers, checklists, and informational articles.

Example formats: “How to do X,” “What is Y,” “Complete guide to Z.” Select this when the searcher wants to learn something.

## Discover

Category content for buyers exploring options before narrowing down. Best for “best of” lists, tool roundups, and comparison overviews.

Example formats: “Best \[category],” “top \[tools],” “\[product type] for \[use case].” Select this when the searcher is evaluating options.

## Compete

Content for high-intent searches where prospects compare specific options. Best for head-to-head comparisons, alternative lists, and product reviews.

Example formats: “\[Client] vs \[Competitor],” “\[Competitor] alternatives,” “\[Competitor] review.” Select this when the searcher is comparing two or more specific products or services.

## Convert

Client-ready pages designed to rank and drive booked calls, form fills, or purchases. Best for local service pages, lead generation landing pages, and e-commerce category pages.

Example formats: “Local service page,” “service page,” “lead gen landing page.” Select this when the searcher is ready to take action.

## How intent detection works

When you enter a topic, Rankability may auto-suggest a content type with a “Suggested” badge and a confidence explanation (e.g., “High confidence: how-to query”). The suggestion is based on the keyword’s search intent signals, but you can override it and select any type.

## Tips and best practices

* Follow the suggested content type when the confidence is high.
* If unsure, check what currently ranks for your keyword. If the top results are how-to guides, select Educate. If they are “best of” lists, select Discover.
* The content type affects the outline structure, FAQ suggestions, and competitive analysis in the brief editor.

## Troubleshooting

* **No content type is suggested** – This can happen with ambiguous or very new keywords. Choose the type that best matches your publishing goal.
* **I selected the wrong type and already started research** – You will need to start a new project. Content type cannot be changed after research begins.

## Related articles

* [Creating a content project (Copywriter)](/copywriter/creating-a-content-project.md) — The full workflow where you select a content type.
* [Understanding your content score](/copywriter/understanding-your-content-score.md) — How content type influences your optimization score.
* [Using Quick mode (keywords only)](/copywriter/using-quick-mode.md) — A faster alternative that still uses content types.
* [Frequently asked questions](/troubleshooting/frequently-asked-questions.md) — Common questions about Copywriter and content types.


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