Understanding your content score
The content score is a 0–100 rating that measures how well your draft covers recommended topics and places your primary keyword in key positions.
The content score is a 0–100 rating that measures how well your draft covers recommended topics and places your primary keyword in key positions.
Open a researched Copywriter project with a draft or manual content. The score depends on the project's recommendations and the text currently saved in that project; it is not a domain-authority score, a technical audit, or a prediction of the page's final ranking.
How it works
A circular gauge appears in the top-right sidebar. The score has two components:
Coverage
Measures how many recommended keywords appear in your draft. Keywords are color-coded: green (used sufficiently), yellow (used but could use more), red (missing). The total is displayed, for example “50/74 Keywords.”
Placement
Checks whether your primary keyword appears in 5 key positions:
Title tag
H1
First 100 words
Meta description
Early H2/H3
Each position shows a green checkmark or red X.
Additional context
Word count and target range are shown below the score.
The keyword list is sortable (default: Relevance) and searchable.
You can add custom keywords, copy to clipboard, or export as CSV.
Improve the score without keyword stuffing
Confirm the primary keyword and page goal are correct for the project.
Review missing high-relevance topics and decide which genuinely belong in the page.
Add useful passages that answer the topic, then check whether coverage changes after the draft saves.
Fix primary-keyword placement in the title, H1, opening, meta description, and an early subheading where natural.
Re-read the draft for clarity, duplication, and intent before pursuing additional points.
Use an editor review for broader feedback that the numeric score does not cover.
The expected output is an updated gauge, topic statuses, placement checks, word count, and target range. Scores are project-specific: two projects can recommend different terms or ranges for similar topics because their research and page goals differ.
What the score does not measure
The score does not prove factual accuracy, originality, brand compliance, crawlability, backlinks, page speed, conversion quality, or future rankings. A lower-scoring sentence can be better than a forced keyword insertion. Treat the score as an optimization checklist alongside human editorial judgment and the evidence in the brief.
Tips and best practices
Focus on Coverage first – incorporate missing (red) keywords naturally.
Check Placement second – ensure your primary keyword is in the H1, first 100 words, and meta description.
A higher score does not guarantee rankings but indicates topical completeness.
Prioritize red keywords for the biggest score improvements.
Troubleshooting
Score seems stuck – Make a small edit to trigger a refresh.
Placement X for Title tag – The title tag is set in the Brief tab, not in the draft body.
A keyword stays red after use – Save the draft and check whether the exact concept, not merely a partial word, was added in a useful context. Recommended usage can require more coverage than a single mention.
The score drops after an edit – Restoring or replacing text can remove covered topics or placement. Compare the current draft with version history.
No score appears on an existing Quick mode project – That earlier workflow produced keyword research without a draft score. Start a current Create content project and choose Write it myself when you need research with a live editor score.
Related articles
Creating a content project (Copywriter) — The full content creation workflow that produces your score.
Content editor reference — Detailed reference for the editor sidebar and keyword tools.
Running an editor review — Get AI editorial feedback to improve your score.
Content types: Educate, Discover, Compete, Convert — How content type affects scoring and optimization.
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