Using the GA4 Explorer
Deep-dive into page-level GA4 metrics with sorting, filtering, traffic source segmentation, and CSV export.
Deep-dive into page-level GA4 metrics with sorting, filtering, traffic source segmentation, and CSV export.
The GA4 Explorer gives you a page-by-page view of your entire site’s GA4 data. It’s designed for deep analysis when you need to go beyond the summary metrics in the GA4 Performance card.
Connect the intended GA4 property to the client and confirm that it has data for the selected dates. The Explorer reports what the connected property returns for page paths; it does not crawl pages or verify their canonical, index, or publication status.
Accessing the GA4 Explorer
Navigate to a client’s Track page and click GA4 Explorer in Track (or access it directly at /clients/:clientId/reporter/ga4-explorer). The Explorer is available when GA4 is connected to the client.
What you see
The Explorer displays a table of all pages on your site with GA4 data, showing:
Page path – The URL path (e.g., /blog/seo-guide).
Sessions – Total sessions for that page.
Engaged sessions – Sessions with meaningful interaction.
Engagement rate – Engaged sessions as a percentage of total sessions.
Conversions – Conversion events on that page.
Bounce rate – Percentage of single-interaction sessions.
Sorting and filtering
Sort by any column – Click a column header to sort ascending or descending. For example, sort by sessions to find your highest-traffic pages, or by bounce rate to find pages that may need improvement.
Search by page path – Use the search box to filter the table to pages matching a specific path (e.g., type
/blogto see only blog pages).Source filter – Filter all data by traffic source: All, Organic search, or AI referral.
Date range – Adjust the time window (7, 14, 28, or 90 days).
CSV export
Click the Export CSV button to download the rows currently loaded in the table. The export respects the current filters and sort order, but it exports the current paginated result—not every matching page across all pages. Increase the row count or move through pages deliberately when you need broader coverage.
Common use cases
Find high-traffic, low-engagement pages – Sort by sessions descending, then scan for low engagement rates. These pages get visitors but don’t retain them.
Identify AI referral landing pages – Filter to AI referral and sort by sessions. These are the pages AI platforms are sending users to – make sure they’re well-optimized.
Audit conversion performance – Sort by conversions to find your best-converting pages and understand what makes them successful.
Page-review workflow
Choose 7, 14, 28, or 90 days and the relevant source segment.
Search for a path prefix when you need one section of the site.
Sort by the metric that answers the question, then inspect other columns before deciding.
Open the external-page icon to verify the live page.
Export the current page of rows when you need a handoff or offline review.
Use Copywriter separately after you have identified the target keyword and justified the content action.
Limits and common issues
No data found — Adjust the date or filters and confirm GA4 is connected to the correct property.
A page is missing — GA4 may report another path, have no sessions in the range, or be excluded by the active filter.
An external link opens incorrectly — GA4 page paths can be relative; verify the client's domain and path before relying on the link.
The export has fewer rows than the total — It contains the loaded page. Change the page size or export additional pages.
Metrics differ from GA4 — Match property, dates, timezone, source segment, and metric definitions.
The request fails — Retry once after narrowing the range. If it persists, record the client, filters, time, and error for support.
Related articles
Connecting and using Google Analytics 4 — Set up the GA4 integration.
Understanding organic search vs AI referral traffic — Learn about the source categories available in the filter.
Reading per-keyword GA4 data — Narrow page behavior to landing pages associated with one tracked keyword.
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