Using Backlink Profile
Analyze a domain’s backlink profile, referring-domain trends, top linked pages, anchor text, individual links, and unlinked brand mentions.
Use Backlink Profile to understand the links already pointing to a client or comparison domain, investigate gains and losses, find pages that attract links, review anchor patterns, and qualify link-reclamation or outreach opportunities.
Backlink data is third-party discovery data. Treat it as evidence to investigate, not a complete record of every link on the web or a direct statement from Google.
Choose the domain scope
Open the client and choose Promote → Backlink Profile. The client must have a valid domain configured.
When the client domain is a subdomain, the domain selector can let you switch between the root domain and the configured subdomain. Use Analyze Domain to inspect another valid domain, such as a competitor, without changing the client’s saved domain.
Keep the scope consistent when comparing dates or competitors. Root-domain and subdomain totals are not interchangeable, and an external-domain analysis is not stored as the client’s own profile.
Read the overview
The summary and Overview tab can show:
Domain Score — the provider’s 0–100 estimate of backlink authority;
Total Backlinks — discovered external links to the selected scope;
Referring Domains — unique discovered domains that link to it;
New and Lost Referring Domains — recently gained and lost domains;
Domain Score Trend — monthly score history when available;
Referring Domains Trend; and
New & Lost Referring Domains over 1, 3, 6, or 12 months with daily, weekly, or monthly display options.
Use trend direction and magnitude as an investigation trigger. Provider history can be sparse for a newly analyzed domain, and discovery dates are not always the dates a webmaster created or removed a link.
Find linkable and broken target pages
The Top Pages tab ranks pages on the selected domain by their backlink and referring-domain evidence. Filter by follow status, referring-domain score range, or target-page HTTP status.
Look for:
pages with strong referring-domain counts that deserve preservation;
3xx targets that may be passing links through avoidable redirects;
4xx targets with links that may be recoverable through restoration, correction, or a relevant redirect; and
pages with unusual new or lost domain movement.
Choose the row action to open the Backlinks tab already filtered to that target URL.
Review anchor text
The Anchors tab groups anchor text and automatically classifies patterns such as Brand / Other, URL / Naked, Generic, Commercial, Spam, and Empty. Search, filter by category, and compare referring domains, share of referring domains, and link counts.
Anchor classifications and alert thresholds are heuristics. Verify the source pages before treating a commercial, empty, or suspicious-looking anchor as manipulative. Do not submit a disavow file from an automated category or score alone.
Inspect individual backlinks
The Backlinks tab shows 50 results per page and supports filters for:
a specific target-page URL;
follow or nofollow links;
regular or redirect links;
all, new, or lost status; and
one link per referring domain or all discovered backlinks.
Rows can include the source page and title, target URL, referring-domain score, source-page ranking keywords, anchor context, HTTP condition, and first-seen information.
Open both the source and target pages before assigning outreach or remediation. A provider can report a lost link because it could not recrawl the source, and a live page can differ from the stored result.
Credits and exports
Summary, trend, Top Pages, and Anchors views are separate from the metered live backlink list.
Each successful Backlinks list page request costs 10 credits. Changing the page, filters, mode, target URL, or domain can trigger another live request. Results are cached briefly in the interface, but do not assume every revisit is free.
Export All costs 75 credits and exports up to 10,000 rows that match the active backlink filters and scope. Export access can also depend on the account plan.
Confirm the domain, target URL, follow, type, status, and one-per-domain settings before loading many pages or exporting. The CSV can include source and target URLs, domain score, ranking keywords, anchor and context, link type and attributes, broken state, HTTP code, and first- and last-seen dates.
Brand Mentions
When enabled for the account, Brand Mentions finds pages that mention the entered brand but may not link to the client domain. Review linked and unlinked status, domain score, page relevance, and the live text before treating a result as an outreach opportunity.
You can export the filtered mentions or add a qualified domain to a Prospector list. Saving it does not send outreach. See Using Prospector.
Make a decision from the evidence
Common workflows include:
reclaiming a valuable link to a broken or removed page;
preserving or updating a page that attracts strong links;
investigating a sudden loss of referring domains;
finding publications and organizations already relevant to the market; and
converting a verified unlinked mention into a personalized outreach target.
Prioritize relevance, editorial context, and real audience fit over raw link counts. Domain Score is a provider metric—not a Google metric—and no individual link guarantees a ranking change.
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