> For the complete documentation index, see [llms.txt](https://help.rankability.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rankability.com/promote/promote-overview.md).

# Promote overview

Use backlink evidence and Prospector discovery to build a verified, relevant list of off-site promotion and relationship opportunities.

**Promote** contains two complementary workflows: Backlink Profile explains the client’s existing link landscape, while Prospector helps find new relationship and outreach targets.

## Choose the right starting point

* [**Backlink Profile**](/promote/backlink-profile-guide.md) — Use when you need domain score, referring-domain trends, new and lost domains, top pages, anchor text, backlink, or brand-mention evidence.
* [**Prospector**](/promote/prospector-guide.md) — Use when you need relevant influencers, podcasts, blogs, partners, associations, sponsorships, or other Dream 100 targets.

## From evidence to an opportunity list

1. Select the correct client and define the audience, market, location, or relationship type.
2. Use Backlink Profile to understand what already exists, or Prospector to discover new targets.
3. Inspect the source, target page, organization, audience, and reason for relevance.
4. Save qualified targets to the appropriate Prospector list and avoid adding duplicate canonical URLs.
5. Verify contact, opportunity, and audience details before outreach; the current Prospector interface does not expose a general list-enrichment action.
6. Move saved prospects through the manual outreach pipeline and measure the resulting link, mention, referral, or relationship outcome separately from the original opportunity.

## Costs and data quality

Backlink list loads, exports, and Prospector discovery can use credits. Review the scope and current estimate before starting. A score, detected mention, discovered opportunity, or imported contact is prioritization evidence, not proof of relevance, accuracy, or a relationship.

## What Promote does not do automatically

* It does not guarantee a link, placement, response, or ranking change.
* It does not verify every contact or audience claim without your review.
* Saving a prospect does not by itself send outreach or create an external relationship.

## If results are weak or missing

Narrow or correct the market context, verify the client domain, and check whether the source data is unavailable rather than zero. Contact support with the client, tool, input, time, and visible error if a supported run repeatedly fails.

## Related articles

* [Credit costs reference](/account-and-settings/credit-costs-reference.md)
* [Troubleshooting common issues](/troubleshooting/troubleshooting-common-issues.md)